By Pet Business Staff
Published:
Carnivore Meat Company continues to make improvements in the production of its premium raw pet food to meet an increased market demand from millennial buyers.
“These improvements, coupled with our sustainability initiatives, positions us to answer the demands of our newest generation of pet parents,” said Melissa Olson, VP sales & marketing. “Millennials are looking not only for high quality food for their pets, but premium products that will enhance the quality of their pets’ lives and their own family life.”
The company is in the midst of its second major manufacturing expansion, revamping production lines and making significant investments in new meat processing equipment including individual quick freeze (IQF) tunnels, blenders and conveying systems that will increase overall speed and capacity. This will result in a 70 percent increase in the output of its frozen and freeze-dried products. This comes on the heels of the multi-million-dollar expansion of its freeze-drying facility in 2018.
Essentially a “Meat Shop for Pets,” Carnivore is focused on preserving and maintaining meat quality, beginning at the harvest facility, throughout its facilities and beyond. Vital Essentials and Vital Cat are the two pet brands produced and marketed by the company.
“It’s impossible to improve meat quality, we can only maintain it,” said Jason Goddard, director of quality. “The new equipment and line improvements give us even greater control in maintaining the quality and preserving the nutritional value of the food and treats we manufacture.”
