ROCKVILLE, Md., Nov. 1, 2016 /PRNewswire/ --Natural and organic products benefit from the consumer perception, whether real or imagined, that they are purer and safer than regular products. Based on survey results published by market research firm Packaged Facts in the report Natural, Organic and Eco-Friendly Pet Products in the U.S., 6th Edition, half (50%) of pet product purchasers agree that natural and organic pet foods are safer than regular pet foods. The survey also revealed that 64% of dog owners and 56% of cat owners consider product safety and the potential for contamination when purchasing pet food.
View additional information about Natural, Organic and Eco-Friendly Pet Products in the U.S., 6th Edition, including purchase options, the abstract, table of contents, and related reports at Packaged Facts' website: http://ift.tt/2fsqgny.
"The widespread pet food recalls of spring 2007 thrust the issue of pet food safety into the spotlight," comments David Sprinkle, research director, Packaged Facts. "Additionally, food recalls and pathogen outbreaks in the human food markets have left consumers leery of trusting the safety of the food products they are purchasing and caused them to question not just what they themselves are consuming, but their pets as well."
In the decade following the aforementioned 2007 pet food recalls, dozens—if not hundreds—of smaller-scale recalls have taken place in the pet food market. All have been regulated by the Food Safety Modernization Act (FSMA), which allows the Food and Drug Administration (FDA) to implement mandatory recall proceedings under the Food and Drug Administration Amendments Act (FDAAA). Also involved is the new Web Portal Registry launched in 2010 by the FDA and the National Institutes of Health (NIH), which allows veterinarians, pet owners, and manufacturers to report safety concerns associated with pet foods and veterinary drugs. On the non-food side, the safety issue resonates especially for ingestible products like supplements and chews, but it is also a growing factor in other areas.
Beyond lingering pet owner concern over product safety, Packaged Facts has identified three key trends that are shaping and growing the market for natural, organic and eco-friendly pet products:
About the Report
Building on the analysis presented in the previous five editions of this report, this fully updated sixth edition of Natural, Organic and Eco-Friendly Pet Products in the U.S. covers historical and projected retail sales estimates from 2012 through 2021, competitive strategies of key players, and trends in new product development such as grain-free, grass-fed, superfood ingredients, human-grade, raw pet food (including freeze-dried and dehydrated), eco-friendly nonfood pet products, corporate sustainability initiatives, and retail channel trends. Featuring exclusive data from Packaged Facts' National Pet Owner Survey, the report homes in on food and non-food purchasing trends across multiple categories, as well as attitudes and demographic characteristics of natural and organic pet product purchasers. Additional data sources include IRI marketer/brand sales data for mass-market channels, SPINSscan data for the natural supermarket channel and specialty gourmet channels, and Simmons data profiling trends in pet ownership and purchasing attitudes and product preferences.
About Packaged Facts
Packaged Facts, a division of MarketResearch.com, publishes market intelligence on a wide range of consumer market topics, including consumer demographics and shopper insights, consumer financial products and services, consumer goods and retailing, consumer packaged goods, and pet products and services. Packaged Facts also offers a full range of custom research services. Reports can be purchased at our company website and are also available through MarketResearch.com.
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SOURCE Packaged Facts
