In China, a New Breed of Pet Owner Widens Market for Pet Food - Wall Street Journal

In China, a New Breed of Pet Owner Widens Market for Pet Food - Wall Street Journal

BEIJING—Dinner for many of China’s cats and dogs is still a lot of fish heads and table scraps. But private-equity firms are hoping more Chinese consumers will use rising spending power to fill their pets’ bellies with pricier packaged food.

U.S. private-equity giant Kohlberg Kravis Roberts & Co. is among the investors betting that sales of packaged food and treats will be the next business opportunity in the pet boom in China, where some doting owners are buying complete wardrobes for their poodles and Shih Tzus.

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