AUSTIN — Pet food prices increased, and one study said millennials are to blame.
Data analytics firm GfK said most of the 4,500 new pet-food products in 2017 were classified as premium.
Along with the increase in pet food, GfK reported the average price of pet food went from $1.71 per pound in 2011 to $2.55 per pound in 2017.
Andrew and Stephanie Chambers, an Austin couple, adopted their dog, Dozie, a few years ago. They choose to purchase premium pet food for their dog.
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“It’s more expensive, but her extended lifetime and health is worth the extra cost,” said Stephanie, explaining the grain-free food she purchased is supposed to help her dog live longer.
Both agreed they will continue to pay more for their dog to eat healthier.
“There aren't a lot of costs associated with her, so if that's something small that we can do to just make her healthier, then I think it's worth it,” said Stephanie.
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