Former Casper Execs Launch Celebrity-Backed Dog-Food Brand - Wall Street Journal

Former Casper Execs Launch Celebrity-Backed Dog-Food Brand - Wall Street Journal

The pet-food startup sector continues to grow, and a new celebrity-backed company is the latest example.

Los Angeles-based Jinx Inc., which has secured $5.6 million from venture capital and celebrity investors including Initialized Capital, actor Will Smith and musician Nas, officially kicked off its line of dog food this week.

The company...