By Pet Product News Staff
Published:
Authors of a new book have set out to show that sustainable, clean alternative proteins are the future of pet food, debunking the belief that dogs need meat, they said.
The Clean Pet Food Revolution: How Better Pet Food Will Change the World is written by Ernie Ward, DVM, an internationally renowned veterinarian, Ryan Bethencourt, CEO of Wild Earth, a vegan pet food company, and Alice Oven, an animal welfare and ethics writer. Oven is also the senior acquisitions editor for veterinary and life science books at Taylor & Francis.
“The fact is, the marketing line that ‘dogs crave meat’ is completely unsupported by science, and frankly, has potentially ruinous effects on the health of our pets,” Ward said. “The public has been fed a steady diet of misinformation for years, leading to the false belief that a pet’s diet must be based in animal proteins. We’ve shown that to be utterly false.”
The book sheds light on the advances—and health benefits—of alternative proteins from plants, fungi, insects and cell-based meat products, which are created sustainably and with a fraction of the environmental impact that factory-farmed livestock produces, according to the authors.
“The scientific developments in both human and animal nutrition have made it clear that alternative protein sources have all but eliminated the conventional belief that the only healthy protein is a meat protein,” Bethencourt said. “Sustainable, non-meat-based proteins are as healthy for our animals—and ourselves—as meat-based proteins, without the devastating effects on the environment. The time is now for a revolution in the pet food industry, we can’t afford to wait any longer.”
The Clean Pet Food Revolution: How Better Pet Food Will Change the World will officially launch Dec. 2. Pre-orders are available on Amazon.
