Cindi Morris announced the launch of her new pet food business, Pet Wants of Birmingham. Pet Wants’ carefully developed proprietary pet food is slow-cooked in small batches with fresh, all-natural ingredients once per month, so every kibble is guaranteed to be fresh and packed with nutrition. Pet Wants of Birmingham is at 33772 Woodward Avenue with delivery to Birmingham, Bloomfield Hills, Royal Oak, Pleasant Ridge, Ferndale and the surrounding areas.
“I was always looking for a business that was related to the care of our animal companions, especially after relocating to the Metro Detroit area three years ago to be closer to family,” Morris said.
“When I learned about Pet Wants, I knew it was a brand I could bring to my community with confidence and that it would make a difference in the lives of pets and their families,” she said.
Morris, who spent most of her career as an executive retailer for Macy’s and used to own a Camp Bow Wow doggie daycare in Kentwood, learned about Pet Wants from a neighbor.
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Morris has had four rescue dogs — all of whom suffered from major health issues — so the idea of a fresh, all-natural pet food perked her interest. Her current rescue, 12-year-old Bailey, has been cancer-free for five years.
“With all the health issues my animals have had, I’ve done a lot of research into pet food and the importance of quality nutrition. What you put into your pet’s body has a real impact on their health and well-being. At Pet Wants, our food is made in small batches with all-natural ingredients and it’s fresh. You can buy high-quality pet food at the pet store, but it’s still mass produced and, if you don’t check the date on the bag, you have no idea how long it’s been sitting around losing nutritional value. At Pet Wants, you know exactly what you’re getting and you know it’s fresh,” Morris said.
In addition to being made fresh monthly, Pet Wants only sources the best salmon, chicken, lamb, brown rice and other ingredients available. There’s no sugar added, no fillers and no animal by-products and Pet Wants never uses corn, wheat, soy or dyes, which makes the food great for animals with allergies. Pet Wants Birmingham — which offers multiple blends of dog food and cat food — also offers healing salve, calming balm, anti-itch spray and paw wax.
Morris is also a “huge advocate” for no-kill shelters and animal rescue organizations. She’s looking forward to using Pet Wants philanthropic programs —like Buy, Match, Give — to give back to those organizations in the future, she said. She added that she’s looking forward to getting to know the families and pets in her community and providing a one-of- a-kind pet food customer service experience.
Pet Wants originally launched in Cincinnati in 2010 by Michele Hobbs. She turned the business into a franchise in 2015 with the help of Franchise Funding Group, an investment and franchise-development company designed to help entrepreneurs scale their companies nationally as franchise systems.
For more information, call 248-733-5745 or visit PetWants.com.
